High Impact Factor : 4.396 icon | Submit Manuscript Online icon |

DATA MINING IN E-COMMERCE

Author(s):

AMITHCHAND SHETTY , PVPPCOE; POOLA MAHESH, PVPPCOE; PRADEEP BHAT, PVPPCOE; DHIRAJ MISHRA, PVPPCOE; Prof. Manjiri Pathak, PVPPCOE

Keywords:

Electronic commerce, data mining, web mining

Abstract

The web today is different from what it used to be 10-20 years earlier. Everything nowadays is run on information. More than anything on the data matters the most. If you have accurate data you can do wonders with it. Over the years we have seen that E-Commerce applications have gained an important place in people’s lives. One of the main reasons behind this can be stated as people like what they see on the web and they buy it, thus saving their time and energy. Now how do these E-Commerce websites know what the masses like and dislike is the main question, the answer to this question is Data Mining. Data mining play a major role in every E-commerce website nowadays. With the help of various data mining algorithms various patterns can be traced in the shopping behavior of an average buyer and hence e-commerce websites can have a clear indication what a buyer would like to buy and what to not.

Other Details

Paper ID: IJSRDV2I2215
Published in: Volume : 2, Issue : 2
Publication Date: 01/05/2014
Page(s): 298-302

Article Preview

Download Article