Mass Customization in Real Estate industry |
Author(s): |
Mr. VARUNKUMAR JAGDISHBHAI PAREKH , Vidhyabharti Institute of Technology and Research Centre, Umrakh; Dr. JAYESH A SHAH, Vidhyabharti Institute of Technology and Research Centre, Umrakh; Mr. HIREN A RATHOD, Vidhyabharti Institute of Technology and Research Centre, Umrakh; MR. KAUSHAL A. DESAI, Vidhyabharti Institute of Technology and Research Centre, Umrakh |
Keywords: |
risk management, real estate risk management, Earthquake resistant Designs |
Abstract |
The customization of products and services-characterized by a customer-integrated process for product design, manufacturing, marketing, and support services-now represents an important competitive strategy in business environments. This trend has given birth to a new concept in the operations management field, called mass customization, which refers to the ability to provide individually designed products and services to every customer through high process flexibility and integration. Once we understand the needs of the customers we will be able to synchronize their needs with standardization. The result of this is Mass Customization which will find a fit between the standard products and the customer's needs. In this research hypothesis was formulated that the builders will provide the amenities demanded by customer at no extra cost and the data was collected through mails and personal meetings by formulating questionnaire. The data collected was tested by Reliability test, Z-test and Annova test. |
Other Details |
Paper ID: IJSRDV2I9256 Published in: Volume : 2, Issue : 9 Publication Date: 01/12/2014 Page(s): 501-504 |
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