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Customer Preferences of Different Sports Wear and Equipment Manufacturing Companies/Brands


Miss Ayesha S Patel , oakbrook Business School


Major Footwear manufacturing Companies, marketing strategies


This Research Paper studies the present market scenario of different sportswear and equipment manufacturing companies like Nike, Reebok, Puma and Adidas. The research paper also describe the major trends and focusing on marketing strategies used by these firms to achieve the Market share and position into the mind sets of the consumer or final user. The research paper also considering the primary as well as secondary data Analysis.

Other Details

Paper ID: IJSRDV3I60461
Published in: Volume : 3, Issue : 6
Publication Date: 01/09/2015
Page(s): 1086-1089

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