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A Survey on Social Media Analytics Tools for Business Intelligence


K. BhagyaLaxmi , Matrusri Engineering college; J. Samatha, Matrusri Engineering college


Better Customer Service, Social Media


Big data is mostly generated from social media websites, sensors, devices, video/audio, networks, log files and web, and much of it is generated in real time and on a very large scale. This Big data can be analyzed to produce useful information for business people. The analytical findings can lead to more effective marketing, new revenue opportunities, better customer service, improved operational efficiency, competitive advantages over rival organizations and other business benefits. Along with opportunities, social media brings risks to companies.

Other Details

Paper ID: IJSRDV4I120434
Published in: Volume : 4, Issue : 12
Publication Date: 01/03/2017
Page(s): 492-497

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