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A Study on Google Analytics

Author(s):

Vandana Walke , j d college of engineering nagpur; Shrilanka Badole , J d college of engineering nagpur; Rahi Bonde, J d college of engineering nagpur; Shailesh Sanke, J d college of engineering nagpur; Niveditya Sarade, J d college of engineering nagpur

Keywords:

Google; Analytics; Word press; Visits; Reports

Abstract

Google Analytics is an enterprise-class based web analytics tool which provides a transparent view of website traffic and marketing effectiveness. Google Analytics has powerful and advance features that give rich insight into the websites and improve website ROI (Return on Investment). This research paper consists of case study on Google Analytics, which demonstrates features Google Analytics provides and reports it generates. On the basis of the evaluation of web usage, web site owners or E-business marketers can enhance the efficiency of marketing, and web traffics. This paper will also present the limitations of the Google Analytics and propose better approach to overcome the issues.

Other Details

Paper ID: IJSRDV4I120624
Published in: Volume : 4, Issue : 12
Publication Date: 01/03/2017
Page(s): 770-776

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