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E Commerce Website Using Web Mining Techniques

Author(s):

Karan Dulloo , Atharva College of engineering; Omkar kadam, Atharva College of engineering; Vedant Mahant, Atharva College of engineering; Prof.Satish Ranbhise

Keywords:

Data Mining, Web Mining, E Commerce

Abstract

Today internet is the best medium of communication in modern business. Many retailers are redefining their business strategies to increase the business output. Most of them opt to work in collaboration to work with the massive E-commerce websites present today such as amazon.com, ebay.com orflipkart.com and many such famous companies in the pure desire to make their products get marketed and sold through these respective platforms mentioned above. On the other hand retailers who do not opt for this option considering facts such as the competition of retailers of the same domain and they already being infamous on the website, do create a website of their own by themselves or by any outside means. Solely with the intension of avoiding the reasons mentioned above and any third party profit share. These personalities get their entire business on the web to break the barrier of space and time as compared to the physical office. To improve business of this very website created by retailers a certain method of web mining is important for providing better results to the end users on the basis of past records of any product in terms of views, sales and how long has the product been on the website.

Other Details

Paper ID: IJSRDV4I20697
Published in: Volume : 4, Issue : 2
Publication Date: 01/05/2016
Page(s): 784-785

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