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A Study on Effectiveness of Logistics Information System in Organized Retail Outlets and Its Impact on Customer Service Quality in Tiruchirappalli


Dr. S.Saravanan , Anna University, BIT campus, Tiruchirappalli; D.Arunkumar, Anna University, BIT campus, Tiruchirappalli


Logistics Information System, Barcoding, Point of Sale, Customer service quality, Retail outlets


Logistics is the system of people and things that are involved in getting a product from the place where it is made to the person who buys it. Information system is an interactive structure of people, equipment, methods, and control, designed to create information flow in the required format for the user to make the decision to reduce the risk element. This paper aim is to study the effectiveness of Logistics Information System in organized retail outlets and its impact on customer service quality in tiruchirappalli region. For using barcoding and point of sale in organized retail formats that is the one of logistics information system. While using the LIS what are the effectiveness gained in retailer side and its impact on customer service quality.A Survey was conducted in 10 retail outlets to measure effectiveness of Logistics Information System and impact of customer service quality was measured in 20 customers per retail outlets.

Other Details

Paper ID: IJSRDV4I31153
Published in: Volume : 4, Issue : 3
Publication Date: 01/06/2016
Page(s): 1447-1452

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