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Models for Maximization of Spread of Influence in Social Networks

Author(s):

Navpreet Kaur , Guru Nanak Dev University rc-Gsp; Mini Singh Ahuja, Guru Nanak Dev University Rc-Gsp

Keywords:

Social Networks, Maximum Spread, Cascading

Abstract

Maximize the spread of influence is the fundamental research problem in complex networks. In this we take social network as a graph and motive to find the set of most influential nodes. Influential node means more effective node in the network. The application of this problem is viral marketing in which company have to spread the effect of product by using most popular social websites like Facebook Myspace etc. Various models for maximizing the influence are available [1]. In this paper we learn about the various algorithms and models used for influence maximization.

Other Details

Paper ID: IJSRDV4I40834
Published in: Volume : 4, Issue : 4
Publication Date: 01/07/2016
Page(s): 1123-1124

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