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Marketing Strategy - Social Media Impacts on SEO (Search Engine Optimization)


Divya Vaidya , SKIT, JAIPUR; Deepa Modi, SKIT, JAIPUR


Social Media, Social Networking, Search Engine Optimization, Link Optimization, Social media marketing


Nowadays social media not only involved in daily life, but it is also an important term for business prospective. Social media reveal the most exploitable and imperative results. Social media change the type of search. Now not only books are available for your query, but there are lots of images, motion pictures, video and infographic accessible for solving problem. Social media provides many new techniques to optimize search engine. Search engine optimization takes advantage by sharing information, uploading video for particular topics, images with tag to social media sites. To increase ranking in search engine many companies are integrating social media into their overall marketing campaign. Their intention is to take benefits of the incredible opportunities available in the social space, like lead and sales generation, brand quality, real-time customer service. Client gives all small details of their website or business on Facebook, Google+, Twitter, Pinterest, youtube etc. These sharing details available on different sites make search engine highly reachable to a site which is more powerful. These details spread all over and end user will take advantage of increasing technology.

Other Details

Paper ID: IJSRDV4I90138
Published in: Volume : 4, Issue : 9
Publication Date: 01/12/2016
Page(s): 663-666

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