High Impact Factor : 4.396 icon | Submit Manuscript Online icon |

A Survey: Sales Analysis to Understanding the Customer Behavior and Importance of Data Mining

Author(s):

Swarnim Singh Chandel , Shri Shankaracharya Technical Campus, SSGI (Faculty of Engineering and Technology), Bhilai(Chhattisgarh); Shreya Jain Rajabhoj, Shri Shankaracharya Technical Campus, SSGI (Faculty of Engineering and Technology), Bhilai(Chhattisgarh)

Keywords:

Data Mining, Sales analysis

Abstract

The ultimate aim of the data mining process is to generate the information and to discover the pattern based on the organization data. This data is help to the organization to plan some business strategy and plan for some marketing strategy to growth the business and to make profit. Sales data mining and analysis is used by most of the organization to analysis the sales and their customer. The analysis may be performed monthly, quarterly or yearly based on the requirement of organization. The sales analysis is also performed to understand the customers behavior based on their previous transaction. It helps to placing the right product, after analyzing the behavior of customer. The efficiency of analysis is depend on the size of data and the applied methodologies.

Other Details

Paper ID: IJSRDV4I90545
Published in: Volume : 4, Issue : 9
Publication Date: 01/12/2016
Page(s): 870-871

Article Preview

Download Article