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An Impact of E-CRM in the Field of Retail Sector : Customer Effectiveness


N. G. Sakthi Kumar , Anna University of Technology (BIT Campus); Dr. C. Thirumal Azhagan, Anna University (BIT Campus); N. G. Sakthi Kumar, Anna University (BIT Campus


Electronic Customer Relationship Management (E-CRM), Customer Loyalty, Customer Retention


In Recent trends, E-CRM (Electronics Customer Relationship Management) avails the business and also about marketing strategy which mainly analyzes about consumer’s needs and expectation over the rate to develop the effective relationship between organization and consumers .Prevailing Customer Relationship while managing is a set of combination of software, hardware, applications, processes and consignment of management activities to show off the potentially high quality customer service and customer’s trustworthiness. However, there is little change is known of about how various intellectual activities which exerts and distinguishes the impact on organization is concerned. This paper is mainly focuses to make a discussion about the major impacts of E-CRM in the level of retail market sectors.

Other Details

Paper ID: IJSRDV5I10833
Published in: Volume : 5, Issue : 1
Publication Date: 01/04/2017
Page(s): 1742-1745

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