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Estimation of Shopping Trip Attraction Rate - A Case Study of Jagnath Area of Rajkot City


Titiksha Rajpara , atmiya institute of science and technology; Praful Shinkar, atmiya institute if science and technology


Sopping Trips, Trip Attraction Rate, Parking Spaces, Number of Stores, Floor Area, Traffic Volume


This study represents the trip attraction rates of the shopping centers in Jagnath area in Rajkot city. A total of ten shopping centers were surveyed, for which the number of people and vehicles entering and leaving the shopping center in every fifteen minutes interval is measured. Based on the surveyed data and photographs, the model relates the trip attraction of the shopping center as a function of physical features of shopping center, e.g. total parking space, total floor area and the number of stores in the shopping center. These models are useful for estimating the traffic volume to/from a new shopping center which, is being planned and to assess the traffic impact of the shopping center on the geometric design of roadways in the surrounding area. This model can serve as an alternative to the ITE trip generation manual (1997).

Other Details

Paper ID: IJSRDV5I21163
Published in: Volume : 5, Issue : 2
Publication Date: 01/05/2017
Page(s): 1315-1318

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