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An Effective Strategies in Driving Customer Satisfaction: An Empirical Study on Vizag Steel Plant Located A.P India


Sudhamsetti Naveen , Universal College of Engineering & Technology ; Prasadarao Yenugula, Universal College of Engineering & Technology ; K. V. D. Ramarao, Universal College of Engineering & Technology


Customer Satisfaction, Customer Relationship Management, Inventory Management, Customer Policy, Customer Loyalty and Commitment


Customer is the king of any kind of business. He is the driver to introduce new technology to the market. The present research helps to find out an Effective strategies in driving customer satisfaction in Visakhapatnam Steel Plant. The study on customer satisfaction can help business learn which customers produce the most profit, not just the most revenue. The study will also help the organization to find out the key customer and the key areas of operation. This analysis will help the organization for better understanding and intelligent management of customers. The analysis also helps increase retention of existing consumers. The study help the enterprise to enable its marketing department to identify and target their best customer and to manage marketing campaign with clear goal and objectives, and to generate quality leads for the sales team.

Other Details

Paper ID: IJSRDV5I40715
Published in: Volume : 5, Issue : 4
Publication Date: 01/07/2017
Page(s): 582-586

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