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A Study on the Efficiency of Adblocks

Author(s):

Anoop Sudhakaran , SIES College of Management Studies; Snehil Dahima, SIES College of Management Studies

Keywords:

Adblock, Online Advertisements, Ads, Bandwidth, Intrusive Ads, Privacy

Abstract

Advertisements form one of the key pillars of online monetization. Many websites use this model to compensate for the free information they deliver. But is there such a thing as free? Every piece of advertisement that you download, takes a toll on your bandwidth. Which directly affects your internet charges. This study rates the effectiveness of various Adblocking software – in reducing the network data requests. Ultimately, there is 55.98% decrease in bytes downloaded, and a 45.02% increase in load speed of the test case websites used. The number of 3rd Party Domains requested with each page load also decreased by 26.23%.

Other Details

Paper ID: IJSRDV5I41368
Published in: Volume : 5, Issue : 4
Publication Date: 01/07/2017
Page(s): 1125-1126

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