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A Study on Sales Promotion using Social Media Marketing

Author(s):

R Vijayaragavan , Rajah Serfoji Govermment College, Thanjavur; Dr. K. Mohan Kumar, Rajah Serfoji Govermment College, Thanjavur

Keywords:

Twitter, Face book, YouTube, Small Business

Abstract

The study concludes with a discussion of the lessons learned from the research: networking and creating relationships with other businesses, increases brand exposure; focusing more on relationships than sales, increases sales; interesting content promotes interaction; and one main barrier to entry is a learning curve. He brave new world of social media has captured the attention of scholars and book writers around the world, which has led to the publication of a number of works about Twitter, Facebook YouTube and the like. Most of these books are practical and industry-based in nature and do not consider in-depth the social media impact in audiences and communication strategies. Nevertheless, the vitality of the editorial market underlines the research relevance than social media and social networks are acquiring.

Other Details

Paper ID: IJSRDV5I51036
Published in: Volume : 5, Issue : 5
Publication Date: 01/08/2017
Page(s): 989-991

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