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How to Reduce Impact of Bullwhip Effect


Amit Kalthiya , IET DAVV INDORE; Dr. Nagendra Sohani, IET DAVV


Bullwhip Effect, Supply Chain Management, Demand Forecasting, Order Batching, Price Fluctuation, Shortage Gaming


The issues related to bullwhip effect have been studied rigorously in past, Even before the advent of supply chain. In this research we studied that how to reduces impact of bullwhip effect in small scale industries. In supply Chain Management the phenomenon of bullwhip effect can never be ignored because bullwhip effect is directly affected the supply chain. We also discuss that the how to control and reduce the information distortion, when orders move Consumer to Shop Retailer (Upstream or Downstream). In research analysis we discuss the four major causes of the bullwhip effect, Demand forecast, Price fluctuation, Order Quantity and Shortage Gaming. If we decrease the bullwhip effect then we increase the growth of the industries and also increase the efficiency of the industries.

Other Details

Paper ID: IJSRDV5I51402
Published in: Volume : 5, Issue : 5
Publication Date: 01/08/2017
Page(s): 1782-1784

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