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An Empirical Study on Traditional Banking and Digital Banking Adoption in India


Bilal Ahmad Sheikh , Annamalai University


Adoption of Digital Banking, Financial Products via Digital Banking, Black Money


Digital banking services have changed the traditional banking system in today’s world. Demand for financial products is changing rapidly and customer behavior regarding these products is also changing, with the passing of the traditional banking sector to digital banking, new strategies have become necessary in order to attract new customers. The present study attempts to provide a snapshot of digital banking activities and traditional banking activities.

Other Details

Paper ID: IJSRDV5I60179
Published in: Volume : 5, Issue : 6
Publication Date: 01/09/2017
Page(s): 403-406

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