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A Review on Digital Marketing Elements and Strategies


S. Sasireka , Bannari Amman Institute of Technology


Digital Marketing, Promotion, Social Media, Cyber Crime


Digital marketing is the booming technology which paves an effective and efficient way for promoters for promoting their products, services into the market. Internet users are gradually increasing in day to day life like paying bills in online, e-shopping and finally increased marketing is done online. Digital marketing have changed the mode and way of communication through its effective social media which attracts the customers all over the world. Marketers use digital marketing for electronic communication for better services. Overall growth of the firm is achieved by the digital marketing. Cost is less expensive when compared to offline purchases. Customers are attracted through digital media. But this online practice is not much effective compared to offline due to many fraudulent practices. This creates a negative attitude among the online purchasing customers. Due to highly developed cybercrime systems, this fraudulent practice has been detected and avoided in the infant stage itself. This proposed article focuses the impact of digital marketing for consumers and marketers and discusses various scopes and opportunities in digital marketing.

Other Details

Paper ID: IJSRDV6I100046
Published in: Volume : 6, Issue : 10
Publication Date: 01/01/2019
Page(s): 90-91

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