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A Study on Improving Merchandising Operation with Respect of Production in Tirupur Garment Industry


Sreerekha. T , Nift - Tea College of Knitwear Fashion,East of TEKIC, Mudalipalayam, Tirupur - 641606


Merchandiser, Competitive Advantage, Export Merchandising


Effective planning and control are viable to the success of today's garment industry. The function of development execution and delivery of garment industry product lines is becoming increasing time critical to be consistency successful season after season garment merchandiser must utilize powerful planning and control tools the merchandiser preparing a time and action plan including all the activities in the merchandiser process. The procedure for time and action plan. It should be noted that china the competitor of India use reduced lead time as a competitive advantage. This problem should be taken with great care and necessary steps to reduce the excess time of dispatch and supply goods at agreed time .To overcome this problem the organization should implement steps. This study reveals that root cause and its dimension which actually lead the delayed dispatch. Export merchandising is all about having the right goods at right time to the buyer. In this study the efficiency merchandising planning of pre-production activity is less. The delay in the buyer in the pre-production activity affect overall efficiency of merchandising planning. The approval from the buyer and the delay in trim sourcing are affect the efficiency of pre-production planning. Most of production processes are finished within the planned time.

Other Details

Paper ID: IJSRDV6I10006
Published in: Volume : 6, Issue : 1
Publication Date: 01/04/2018
Page(s): 1-4

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