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Less Clothes or More Clothes: A Survey on Students Understanding of Sustainable Design


Rakhi Wahee Pratap , National Institute of Fashion Technology; Dr. Himadri Ghosh, Banasthali University; Dr. Isha Bhatt, Banasthali University


Conscious Consumption, Clothing, Experiential Learning, Sustainability


Textile clothing sector is one of the most undetected polluting and unsustainable sector in the present scenario. Manufacturers and designers of fast fashion clothing are frequently bringing new styles and designs, every changing season. Retailers are introducing attractive sales and producers across the globe are promoting these fashion products by introducing new styles with little changes in the garment to lure the customers. E-Commerce platforms are further speeding up the process and deteriorating the situation by enabling the consumer to shop with a click of a button. Fashion style is not able to hold the interest of the wearer and are discarded when new styles are introduced, thus the product becomes obsolete much before its life span, resulting into unwarranted textile dumping and excessive clothing. The planet is suffering from various environmental hazards while producing excessive clothing and further while disposing it off. In this context it’s important to create consumer consciousness towards conserving the environment through constructive attitude. The research emphasizes upon an in-depth study and analysis of environmental and sustainable issues beyond the classroom learning. Assuming fashion and textile design students as tomorrow’s consumers and policy makers of fashion industry, the paper focuses upon sensitizing them towards sustainable design and utility practices. It will help them to act responsibly by maximizing apparel options out of minimum clothing. Students of Textile Design department of National Institute of Fashion Technology (Hyderabad, NIFT, INDIA), were given a task base assignment followed by a survey to enable them in exploring possibilities of reducing consumption in fashion industry and increasing clothing opportunities. Collected database has revealed that students reflected a shift from irrational consumerism. The developed sensitivity helped in coming up with interesting design and alternate solutions to support minimalistic clothing approach. The assignment has enabled them to understand fashion beyond frequently changing styles, cheap clothing options, throw away culture and disposable fashion. The new perspective of fashion is reflecting more clothing opportunities by lessening clothing consumption. This approach will enables them to raise concerns of unsustainable design practices by slowing down consumption and adopt sustainable approach.

Other Details

Paper ID: IJSRDV7I20035
Published in: Volume : 7, Issue : 2
Publication Date: 01/05/2019
Page(s): 77-82

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