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Impact of E-Commerce on Indian Market


Monika Ghotia , Choudhary Devilal University Sirsa, Haryana; Devender Kumar, JNU Jaipur, Rajasthan


E-Commerce on Indian Market, FDI


The e-commerce has transformed the way business is done in India. The Indian e-commerce market is expected to grow to US$200 billion by 2026 from US$38.5 billion as of 2017. Much growth of the industry has been triggered by increasing internet and smartphone penetration. The ongoing digital transformation in the country is expected to increase India’s total internet user base to 829 million by 2021 from 560.01 million as of September 2018. India’s internet economy is expected to double from US$125 billion as of April 2017 to US$ 250 billion by 2020, majorly backed by ecommerce. India’s E-commerce revenue is expected to jump from US$ 39 billion in 2017 to US$ 120 billion in 2020, growing at an annual rate of 51 percent, the highest in the world.

Other Details

Paper ID: IJSRDV7I20115
Published in: Volume : 7, Issue : 2
Publication Date: 01/05/2019
Page(s): 5-6

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