Analysis of Online Food Ordering Applications in India |
Author(s): |
Meenakshi S , MIT World Peace University, Pune; Pooja Darda, MIT World Peace University, Pune |
Keywords: |
Online Food Ordering, Apps Related to IT, Customer Satisfaction, Customer Perception, Mobile Applications, E-Commerce, Zomato, Swiggy, Uber Eats |
Abstract |
A single window for ordering, from a wide range of restaurants, online food delivery mobile applications has become popular over these years. The recent development of the net has boosted the extension of on-line food services by facultative individuals to go looking, compare costs and handily access these services. On-line ordering has been a growing as a requirement have factor for the eating place business. Mobile application may be a combination of promoting acumen and technology – uses the web as a medium to advertise and sell services and merchandise. Today, a lot of individuals have gotten connected through mobile application and that they area unit able to trade through it. It also affects the operation of companies and organizations. Companies have modified their ancient business methods into on-line promoting to suit client wants and style at any time. The online food ordering system sets up a food menu online with the help of mobile applications like Zomato, Swiggy and Uber Eats. This analysis paper aims to debate the consumers perception towards the net food ordering and delivery services. The purpose is to grasp what area unit the influencing factors, their perceptions, needs, positioning of varied attributes of various on-line portals in their mind and overall satisfaction towards on-line food delivery services. |
Other Details |
Paper ID: IJSRDV7I70258 Published in: Volume : 7, Issue : 7 Publication Date: 01/10/2019 Page(s): 421-425 |
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