A Study on Impact of Store Design and Layout on Customer at Reliance Trends Bidar Branch (Karnataka State) India

Reliance Trends Ltd. is an apparel and fashion accessories specialty store that was perceived with a vision to deliver fashion, assortment and quality of product and experience at boundless costs to its customers. Reliance Trends launched its 1st store within the country in October 2007. Since then the company has introduced more than 300 stores within India. With existence in more than 160 cities. Today, Reliance Trends is India’s largest fashion destination, selling 2lakhs clothes each day. The store Layout is the best part of Reliance Trends which leads to change in style and preference of customer’s perception about fashion and providing a chance to view or have a look first then to shop comfortably, beside good qualified customer service is also associated with the entire shopping activity. The overall aim of the study was to know whether customers give importance to the store design and layout while selecting a store for making purchase and to know the impact of store design and layout on purchases. To accomplish the objectives of the study, a quantitative study was conducted through survey method at Reliance Trends by means of structured questionnaires. A sample of 50 respondents was asked questions pertaining to the study. The respondents were selected through non-probability sampling. Conclusions and recommendations were thereafter drawn from the analysis and the findings of the study. The results of this study show that the store design and layout plays a vital role in influencing purchases. It was found that the store has positively influenced the customers towards their store design and layout in such a manner that most of the customers feels convenient to shop again at reliance Trends.