Ad-blocking: A Serious Difference in Opinion |
Author(s): |
| Dhruv Kuchhal , Maharaja Agrasen Institute of Technology; Nidhi Sengar, Maharaja Agrasen Institute of Technology |
Keywords: |
| Ad-Blocking, Advertising |
Abstract |
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With the rise of online advertising, the popularity of ad-blocking is rising continuously. This has resulted in great losses to the online publishers. On one hand the users of ad-blockers support the freedom of deciding whether or not they want to view the ads, the publishers claim ad-blocking as unethical and term it highly unethical. As a result the concept of anti-ad-blocking started getting popularity. Extensive efforts for the development and deployment of counter ad-blocking have escalated the tug of war between the two parties. In this paper we discuss the moral and economical arguments in favour and against online advertisements and propose a middle way solution where both the parties are mutually benefitted. |
Other Details |
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Paper ID: IJSRDV6I10340 Published in: Volume : 6, Issue : 1 Publication Date: 01/04/2018 Page(s): 500-502 |
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