Adoption and Implementation of Supply Chain Management in Fast Food Industry in Pakistan

The study aims to identify the degree of impact of adoption variables that includes strategic purchasing, customer focus, environmental uncertainty, top management support, competitive priorities and information technology on supply chain management in fast food market. For the adoption and implementation of supply chain, the issue is that we don’t understand how strategic purchasing is impacted by different factors and how adoption factors impact buyer-supplier relationship. This study initiates and unites various supply chain schemes and factors to check the adoption and implementation of supply chain management in Pakistan for local and international fast food chains including the problems being faced and outcomes. Questionnaire was used to collect data from the respondents. Our unit of analysis is individual that is persona involved in managerial decision making. We collected the data from the managers of 105 multinational corporations and local firms of Rawalpindi and Islamabad. Study explores that customer focus, information technology and strategic purchasing are dominant factors in adoption of supply chain in both MNCs and local fast food chains. Results guide us toward the elements that come in the orbit of supply chain management in fast food in context of Pakistan.