Customer Churn Prediction in Telecom Industry |
Author(s): |
| Bhupesh Sudhakar Janwalkar , IMCOST |
Keywords: |
| Churn Prediction, Classification, Predictive Models, Retention Solution, Confusion Matrix |
Abstract |
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Customer churn refers to a decision made by the customer about stop subscribing to service, also known as customer attrition. It is also referred as loss of clients or customers. Churn prediction aims to detect customers intended to leave a service provider. Customer loyalty play major Role. As per 80/20 customer profitability rule, 20% of customers are generating 80% of revenue. So, it is very important to predict the users likely to churn from business relationship and the factors affecting the customer decisions. Predictive models can provide correct identification of possible churners in the near future in order to provide a retention solution. Retaining one customer costs an organization from 5 to 10 times than gaining a new one. |
Other Details |
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Paper ID: IJSRDV6I50033 Published in: Volume : 6, Issue : 5 Publication Date: 01/08/2018 Page(s): 53-55 |
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