Sales Promotion towards Yamaha Motors Bidar at Sri Veerabhadreshwar Motors Bidar

The importance of sales promotion in marketing mix is undeniable. Considering the cost of sale promotions are always substantial, the selection and design of most effective and efficient promotion tools are crucial for a successful promotion campaign. The ability of marketers to identify attributes which relevant to their target market is vital for them to have better control over the results of their promotional activities. This study is aims to examine the differences between both psychological-based segments and demographic-based segments of consumers on their attitude and subjective norms toward the act of redeeming coupons, perception on coupon value and coupon expiration date, as well as their redemption intentions. The study could be used in the design of nutrition in expectation of the consumers, The study might throw a light on the success of our days small announcements of motorcycles, The study can help us to know how much money you could consumers than their motorcycles.