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Consumer Perception towards Modern and Traditional Retailers and Impact of Modern Retailers on Traditional Retailers


Babita Kalita , Gauhati University


Organised Retailing, Traditional Retailing, Consumer Perception, Consumer Preferences


Marketing can be defined as a strategy for identifying the customers, satisfying the customers and keeping the customers for long time. Retail sale is the final proof of a product ensuring the success of a product by properly promoting and presenting the product to the final consumer. The retailing environment in India has seen a tremendous growth in the size with market dominance of the large organised players and increased retail concentration. India tops in the list of emerging market for organised retailer since its organised retailing is expanding and modernizing rapidly in line with India’s economic growth, liberating government regulation, increasing number of double income family, changing lifestyles and facilitating some attracting consumer services. But the organised retailing impacts turnover, sales and profit of traditional retailing badly. Therefore some types of initiatives, creativity and new strategy are required for future existence the researcher wants to study consumer preferences towards both types of retailers and impact of organised retailing on traditional retailing and provide some measures for future existence traditional retailing.

Other Details

Paper ID: IJSRDV8I10768
Published in: Volume : 8, Issue : 1
Publication Date: 01/04/2020
Page(s): 1058-1064

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