Public Relations in Business and Its Impact on Buying Behaviour |
Author(s): |
| Dr. Twinkle , Dronacharya Degree College |
Keywords: |
| Public Relations, Organizational Effectiveness |
Abstract |
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Public relation as a management function is the process of creating, interpreting and communicating suggestions, facts, thoughts and views about work efficiency, organizational effectiveness, and effectiveness and goal achievement within the organization. A supervisor should be a highly effective communicator because no group without effective communication skills is able to succeed or even go forward, to achieve status. The paper touches on the question of what impact the appropriate use of the language of advertising can have on individuals. In today's world, advertising has a great influence on the customer's decision. |
Other Details |
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Paper ID: IJSRDV10I100080 Published in: Volume : 10, Issue : 10 Publication Date: 01/01/2023 Page(s): 89-91 |
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