A Study of Consumer Buying Behaviour during Covid-19 Pandemic Situation with Special Reference to Bhilai City

Consumer Buying Behaviour is one of the prime process of Marketing Management. It helps in decision making process of buying and selling and that focused on the choices of consumer to meets the objective of the markets. COVID-19 pandemic situation proven as transforming era of marketing, it creates a lot of challenges and opportunities to new options to go through. Both the segments of market i.e. buyer and sellers are affected by the COVID-19 situation; it totally changed the buying patterns of an individual. Many people lost their jobs, many business units’ shuts down and most of the people faced crisis of money during this hazardous time. In other word; COVID-19 changed the economic environment of business; directly and indirectly. Consumer buying behaviour is a study of customer preferences, choices and responds toward particular buying option for an individual, groups and organisational level. This paper deals with the consumer buying patterns during the COVID-19 pandemic situation to understand the changes and emergence of marketing in Bhilai city of Chhattisgarh state.