Effect of Advertisement and Consumers Behavior Related To the Product

Adults below the age of twenty four are exposed to food advertisements. Most of the food advertisements are Energy-Dense, nutrient-poor (ENDP). Since, the exposure of such advertisement is more due to technologies which are influencing young adults for the consumption of unhealthy diets. Young adults have the poorest dietary behaviors which are affecting their development stage which causes them to encounter their transformations which enable them to gain independence, responsibility and long term health related behavior. Therefore, young adults are an important group to understand what influences them to buy foods that are shown online. To comprehend the effect of food advertising on young people' buying intention, qualitative and quantitative techniques are used. Survey is carried out to study the attitude of consumers and to gain knowledge about the online and offline food advertisements which are influencing them to buy. This study attempts to provide information about the social media platform which is affecting consumers buying behavior.