Unravelling the Mind: An In-Depth Look at Consumer Behaviour in Decision Making |
Author(s): |
| Arsath Ali N , Parvathys Arts & Science College |
Keywords: |
| Consumer Behavior, Decision Making, Cognitive Processes, Behavioral Economics, Psychological Factors, Perception, Motivation, Social Influence Product Evaluation, Marketing Strategies, Conclusion |
Abstract |
|
This paper provides a comprehensive examination of consumer behavior in decision making, elucidating the intricate processes that govern individuals' choices in the marketplace. Drawing from cognitive psychology, behavioral economics, and marketing research, it explores the interplay between various factors such as perception, motivation, social influence, and individual differences. Through a synthesis of empirical studies and theoretical frameworks, the paper aims to deepen our understanding of how consumers navigate the complex landscape of product evaluation, choice deliberation, and post-purchase behavior. By shedding light on these underlying mechanisms, businesses can devise more effective strategies to attract and retain customers, ultimately enhancing their competitive advantage in today's dynamic marketplace. |
Other Details |
|
Paper ID: IJSRDV12I20054 Published in: Volume : 12, Issue : 2 Publication Date: 01/05/2024 Page(s): 17-22 |
Article Preview |
|
|
|
|
