study of software purchase influencing factors

India’s software exporting industry is one of the world’s successful information technology industries. Begun in 1974, it employed 2.5million persons in 2014 and earned revenue of $130 billion, equal to 17.6% of global software services spending. This paper’s object is to explain the industry’s origins, growth and sustainability. The "We have seen a significant increase in global technology spending this year, creating opportunities for the Indian software services sector to post double digit growth again in export as well as in the domestic markets," a top industry representative said. Software purchasing today involves much more in the way of investments. There are many techniques developed to purchasing software like ERP, Web service, HTML. In today’s competitive world it has become imperative for companies around the world to keep a track on what a consumer wants from the various products and services offered to him. We also need to keep track on the fact that the product features and services are being perceived the way they were meant to be, and are being used accordingly. It is also necessary for us to keep a tab on the changing needs of the consumers so that we may align our products and services accordingly to meet the customer expectations. This is especially true of financial services sector because of the keen competition involved and because of the intangible nature of the service provided. The attitude and perception of customer play a very important role in determining the success of any financial product or services. Hence keeping a tab on the changing perceptions and attitudes of the customer towards product and institution is also a very important job for any organization.