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Designing Typographic Logo for Men's Branded Apparel

Author(s):

R. ANIL KUMAR , The Gandhigram Rural Institute Deemed University; Dr. R.I. Sathya, Gandhigram Rural Institute Deemed University

Keywords:

Typography, Logo, Designing, Brand, Apparel, Visualization, Simulation

Abstract

Typography is a Text based designing process, wherein any written mode is visually adopted to convey a story. It is an application created systematically, especially for text based mediums as banners, newspaper, catalogues, invitation, rubber stamp, letter head, posters and millions of other forms. This work is concerned with the designing of Typographic Logo for Men’s Branded Casual shirt using Computer Aided Designing software. The designing task involved two important processes. The first part is concerned with the Digital Modulation, wherein a manually designed Art work is created digitally enabling all such modulation process like application of color, texture and appearance. The second stage is the Legibility, Scaling and formatting of the Typographic Logo. The study proves that the Typography is an important technique which could be designed using text formatting options in CAD applications and found suitable or textile and apparel based applications like Screen printing, Block printing, Stencil printing, Logo designs, Label designs, Product design and hundreds and thousands of several other applications.

Other Details

Paper ID: IJSRDV2I2238
Published in: Volume : 2, Issue : 2
Publication Date: 01/05/2014
Page(s): 503-507

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