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Trust Computation using Feedback Sentiment Analysis

Author(s):

Pandurang M. Agjal , Vishwakarma Institute of Information Technology; Ankita Gupta, Vishwakarma Institute of Information Technology; Prof. Subhash Tatale, Vishwakarma Institute of Information Technology

Keywords:

Dependency relation analysis, Trust, E-commerce, Sentiment analysis

Abstract

Trust is an important factor in any business relationship, but even more crucial for e-commerce vendors. Reputation-based trust models are widely used in e-commerce applications. In the current e-commerce, reputation score of each product is universally high and it is not easily possible for customers to select trustworthy product. All major online-shopping websites encourage buyers to provide feedback, often in the form of ratings along with some textual comments, to facilitate potential transactions. The “all good reputation” problem is a big challenge for customer while shopping on online websites like Flipkart, Amazon, eBay, etc. User text feedback is always multi-dimensional. Its expresses different aspects about the product. In this paper we are proposing a model which computes trust of a product by identifying its different dimensions from customer feedback.

Other Details

Paper ID: IJSRDV3I30154
Published in: Volume : 3, Issue : 3
Publication Date: 01/06/2015
Page(s): 235-238

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