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Competitive Image Builder Clubbed with Media

Author(s):

Sourav Pal , THE OXFORD COLLEGE OF ENGINEERING; Prof. Sweta Kankumbkar, The Oxford College Of Engineering

Keywords:

Social Media, Blog, Twitter, Facebook

Abstract

Today, we are in 21st century and people do not find time to come & interact with each other. Social media helps in connecting themselves with social networking sites through which now people can stay far and yet remain connected. This research paper emphasizes on the strategies which can take this viral marketing mode beyond the normal social media at present. As a result it can also help in building your community strong enough to make your marketing effective & initiative buying. The application which we going to developed is suitable for SM (Social media) marketing, brand management and market research. It brings together discussions of users company/brand from all kinds of SM resources and its influences the flow of a brand in the market. Our aim is to collect all the information about the brand from various social platforms and use that information for the better marketing of the product. Market is competitive so by the help of our application one can interact or initiate a communication with the customer which can build a good image of a company. It collect all feedback from various platform and gives you in a one place so it can easy to manage.

Other Details

Paper ID: IJSRDV3I31128
Published in: Volume : 3, Issue : 3
Publication Date: 01/06/2015
Page(s): 2502-2505

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