Role of Predictive Analytics using Divergent Sources for Customer Segmentation |
Author(s): |
| Shreya Bamne , Vidyalankar Institute of Technology; Varsha Bhosale, Vidyalankar Institute of Technology |
Keywords: |
| Big-Data, Predictive Analytics, Customer Segmentation |
Abstract |
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We live in the Information Era, the era of Big Data. Mountains of data are generated every day. But collecting mountains of data is of no use until we use the data for perception of some meaningful patterns in it. This is possible with predictive analytics which exploit patterns in historical and transactional data to identify risks, opportunities and future events. One such application of predictive analytics is customer segmentation which aims towards a deeper understanding of customer by using the breadcrumbs left by the customers in the form of data. |
Other Details |
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Paper ID: IJSRDV3I41093 Published in: Volume : 3, Issue : 4 Publication Date: 01/07/2015 Page(s): 2057-2059 |
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