HR Shared Services: A Study of Marketing in Financial Service Sector (Special Reference to Insurance) |
Author(s): |
| Adams Otundoh Stephen , MBA AVS college Saleme , Tamil Nadu, India; Mr. Robert Ombati, J.R.N.Vidyapeeth University, Udaipur |
Keywords: |
| Relationship Marketing Affects the Life Insurance Industry in India |
Abstract |
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In the wake of liberalization and globalization of the Indian economy the financial services sector has come to assume significant importance, and life insurance, which is a very important constituent of the financial service sector, assumes a special performance. |
Other Details |
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Paper ID: IJSRDV3I60294 Published in: Volume : 3, Issue : 6 Publication Date: 01/09/2015 Page(s): 429-433 |
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