A Survey on Enhancing Security for Mobile Advertising and Billing Information

Mobile devices get more involved as media delivery platforms; the worth of advertising on these devices becomes significant. Many systems have been developed to make use of this opportunity. In existing system, the peers among the group will request directly for advertisements to ad-server which leads to lack of privacy in the system. Because of this act of the peers, the other peers among the group can easily access the request of the particular peer which is not a valid process on ad-server. To overcome this, we propose a model to enhance the security process of previous system and to reduce the communication cost. We developed three roles: Service Provider, Content Provider, and Mobile Peers. Service provider provides the advertisement to Ad-Server. Ad-server distributes the advertisements to the Content Provider. Mobile peers (user) install third party application. The peer group formation starts when a peer broadcasts an ad announcement. We used three different algorithms to overcome the problem of existing system, we generate key signature using HMAC algorithm, the data transformation between the peers and the ad-server process is done securely using Base64 algorithm and the energy efficiency in the primary peer is increased using RSA algorithm. We introduce the concept of re-encryption process using the intermediate peer among the group of peers to enhance the security so that the peer’s id is hidden from the ad-server as well as the primary peer to avoid unauthorized process.