Customer satisfaction in Mobile VAS and Importance of VAS- M-Commerce |
Author(s): |
| R. Parvathi , VET FIRST GRADE COLLEGE; Dr. Veena Angadi, REVA University; Dr Gopala Krishana, BES Degree Evening College |
Keywords: |
| Mobile Commerce, VAS, Customer & Satisfaction |
Abstract |
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Vibrant Business Scenario of the Indian economy is growing at a faster rate thanks to liberalization, globalization and privatization. Every Business Entity is competing with each other in order to maximize their revenue. In the process every Business concern is compelled to cope up with financial pressure customer loyalty and satisfaction. Competition is not only with prices of any products, but also with accessibility to customer with in no time. In this back drop M-Commerce gives raises to a new platform to Business concerns to approach the customer with utmost Preferential Products to consumer satisfaction. Communication has been playing a important role in man's life from time immemorial inventions like radio, television, telephone and computer made a tremendous in the world. |
Other Details |
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Paper ID: IJSRDV4I100247 Published in: Volume : 4, Issue : 10 Publication Date: 01/01/2017 Page(s): 364-368 |
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