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E-Tailing: Challenges and Future Prospects

Author(s):

Sandeep Kaur , SGGS Khalsa College,Mahilpur,Punjab(India)

Keywords:

E-Retail, Online Retail, Logistics, Internet, Mobile Internet

Abstract

Retail industry has witnessed major revolution in the changing technology oriented business scenario of 21st century in India. If few years back technology brought the shopping information on to the laptops, today e-tailing brings the products right to the doorstep. With the use of internet as a medium a person can buy products from a virtual store (shopping website). Companies like Amazon and Dell were the first to create the online retail industry by putting the entire customer experience from browsing products to placing orders to paying for purchases on the Internet. Online retailing portals such as ebay.in, Snapdeal.com, and Naaptol.com are registering anywhere between 40 and 60% of their sales from rural areas apart from the tier II and III cities. The status of e-tailing in India as well as the challenges and future prospects have been discussed in this paper.

Other Details

Paper ID: IJSRDV4I100467
Published in: Volume : 4, Issue : 10
Publication Date: 01/01/2017
Page(s): 584-585

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