Dynamic Advertisement using GPS and GSM

Advertisements have become an integral part of the marketing world and are designed to inform and motivate the customers about the desirable products and thereby helping marketers to reach a precise goal. In order to make these Ads location specific, we have designed this project which would not only make them more relevant but also personalized and targeted to a particular group of audience. This paper deals with Location-based Advertisements (LBA) system with emphasis on their applications in Public Transit Systems (Buses, Trains, Airplanes, etc.).This paper also proposes the design and implementation of a low-cost embedded system using Global Positioning System (GPS) and Global System for Mobile Communication (GSM) technologies which displays these Ads on real-time information display system inside the vehicle. The objective of this review is to design a system which can be easily installed in any transit system and thus making efficient use of the technology.