Impact of E-Commerce on Branded Products

Electronic Commerce (e-commerce) is a process of doing strategic business through computer networks in which a person sitting on a chair having his computer in front can access all of the facilities provided to him of the Internet to buy or sell the products e-commerce. Traditional commerce which is been carried out with an effort of a person to go and gather products, ecommerce has made it convenient and easier for people to surpass physical work and save time. E-Commerce was started in early 1990’s has played a vital role in the world of computers, besides the fact that has hindered the growth of e-commerce business is security. Security is the challenge which is e-commerce facing today and besides that there is still a lot of advancement made or required in the field of security. One of the main advantages of e-commerce over traditional commerce is that the user can browse online shops, compare prices of products with each other and order merchandised sitting at home on their computer. India being a country has an internet user base of near about 354 million as of June 2015. India despite being the second largest internet user base in the world, behind China(650 million, 48% of population), the penetration of e-commerce is less as compared to markets like the United states or France, but is rising or growing at an unexpected rate, adding near about 6 million new users every month. In India, cash on delivery is the most preferred method in terms of payment accumulating 75% of the e-retail activities around. Biggest e-commerce companies present in India are Flipkart, Snapdeal, Amazon India, and Paytm