Trends and Challenges in Era of Big Data Analysis |
Author(s): |
| Shivali Jindal , chitkara university; vibhor goel, chitkara university |
Keywords: |
| Big Data, Big Data Analysis |
Abstract |
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Big Data is generating many business opportunities regardless of computer power or physical storage at hand it needs some techniques to use this unstructured data. Marketing is considered as vital field many scholars have done marketing research in order to set some trends in managerial practices. Several surveys have been determined for understanding the customers and in their behavior. This paper will focus on the preceding discussion on the trend over the years has been to conduct multiple studies, implement field experiments, and accumulate data from authentic consumers in an effort by consumer researchers to increment generalizability of their results and develop theories that explicate authentic-world situations. |
Other Details |
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Paper ID: IJSRDV4I30824 Published in: Volume : 4, Issue : 3 Publication Date: 01/06/2016 Page(s): 1004-1006 |
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