Analyze Leisure Trips Behavior for Destination Choices

This paper analyzes the traveler’s behavior about making leisure trips. Analysis of trip behavior helps in finding out the approaches and factors which affect the destination choice and mode choice. A questionnaire survey was carried out on tourist to understand their mindset and attitude towards the decision making while selecting a mode and destination for leisure trips. Two destinations viz. Dwarka and Diu situated in Gujarat state were selected for the study. Dwarka is one of the most holist places for Hindu’s and which is also a part of ‘Chardham yatra’, having religious leisure value. Diu is a union territory having sea sites and beaches, waterfronts having recreational leisure value. The factors considered in the survey included the social factors like income, family composition and trip duration as well as some qualitative factors like safety, comfort, weather of the place, atmosphere, etc. Other factors affecting their choices like trips per year, budget of trip, mode of travel etc. were also included.It results from surveys revealed that direct connectivity is the most important factor for deciding the mode of trip and destination place by the tourists. The factor such as safety, comfort, sight-seeing locations, availability of multi cuisine, shopping facilities were not much important for selection of religious place i.e. Dwarka but was given a higher weightage by tourist for selection of Diu. Availability of time and budget were having similar importance for selection of both the places. It was observed that most of the tourists were using a private mode like car rather than public mode for commuting to these places. The factors affecting the mode choice will be analyzed in detail based on the results of these models. The outcomes of this study will be important for making policy decisions by tourism department to attract more tourists at such destinations by increasing the connectivity through public modes.