Scope of Tourism in Indian

Travelling and Tourism has been an integral part of Indian Culture and Tradition. Tourism industry is most vibrant tertiary activity and a multibillion industry in India. This paper attempts to probe the scope of tourism in India, which can help in shaping our society. Tourism is considered as one sector that shall propel growth, contribute foreign exchange, enhance employability and result in community development. The most important dimension of tourism is the cultural exchange among various nationalities that visit the country and the cross cultural interface that shall pave way for universal peace and harmony. There is vast scope tourism in India. The government should encourage private enterprises to promote tourism in various less popular areas. For developing tourism in such areas, we need to understand the environment, demography, socio-culture, economic and political background of any place for making it an attractive tourist spot. To develop a strategic marketing plan for tourism we have to understand the target customer their needs and wants and how to match it with our tourist spots infrastructure. The tourism industry of India is based on certain core nationalistic ideals and standards which are Swaagat or Welcome, Sahyog or Cooperation, Sanrachana or Infrastructure, Suvidha or Facilitation. It aimed to change the attitude and behavior towards foreign tourists by stressing on the aspect of that a guest has been held in high esteem in India since ancient times.