Customer Relationship Marketing and Data Base Marketing: A Review |
Author(s): |
| Ms. Rekha Rawat , Bhagwant University; Dr. Anil Upadhyay, SPC Government College; Arjit Tomar, Bhagwant University |
Keywords: |
| Customer, Database, Marketing, Relationship, Company etc |
Abstract |
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In this paper we are presenting a customer relationship marketing. In 21st century in addition to e marketing, companies are becoming more skillful in customer relationship marketing and database marketing. Customer relationship marketing holds that a major driver of company profitability is the aggregate value of the customer base. The important point in customer relationship marketing is to know the customer. In this paper we are presenting a customer relationship marketing and Customer Database and what is the Database marketing. |
Other Details |
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Paper ID: IJSRDV5I10123 Published in: Volume : 5, Issue : 1 Publication Date: 01/04/2017 Page(s): 1194-1195 |
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