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Advertisements Lead to Customer Response towards Buying Car

Author(s):

Mr.M.Robinson , Anna University (BIT campus); P. Selvam, Anna University (BIT campus)

Keywords:

Advertisement, Celebrity’s endorsement, good impression, buying power

Abstract

Advertisement is one of the marketing communications and it is using audio or visual way from establish. The sponsors of advertising are often business who wish to promote their products or services. The company was adopted different types of strategies, for example the celebrity’s endorsement and animated spoke- characters are using car advertising. The advertisement is motivating from people to buying products and too aware, and to easily recall that particular car products. This paper presented the customer response is affecting more advertising variables. Those variables are supported by the creating good advertising as well as attracting the customers. Using these variables is increasing buying power, good impression to the customer.

Other Details

Paper ID: IJSRDV5I10345
Published in: Volume : 5, Issue : 1
Publication Date: 01/04/2017
Page(s): 415-416

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