A Study on Consumer Oriented Sales Promotion of HUL Skin Care Products, Thanjavur |
Author(s): |
| Nandhini , ANNA UNIVERSITY,Trichy; K. R Mahalaxmi, Assistant Professor,Anna university,BIT campus,Trichy. |
Keywords: |
| Consumer, Sales Promotion, FMCG, HUL Skin Care Products, Thanjavur |
Abstract |
|
In the era of hyper market today has become an arena of promotion where product managers have to face enormous pressure to boosts sales volume of their products. Sales promotion takes into consideration the communication gaps that always exists between the producer and consumer. Sales promotions activity aimed at the final consumer are called consumer schemes. Most of the FMCG sectors applied the different sales promotion techniques to attracting the consumers. Especially in HUL skin care products they have applied both traditional and modern sales promotion techniques to attract the consumers and also those techniques was popularized in HUL skin care products. In this paper an attempt has been made to analyze consumer oriented sales promotion on HUL FMCG skin care products in Thanjavur. |
Other Details |
|
Paper ID: IJSRDV5I10409 Published in: Volume : 5, Issue : 1 Publication Date: 01/04/2017 Page(s): 504-507 |
Article Preview |
|
|
|
|
