A Study on Visual Merchandising and Its Influence on Impulse Buying Behaviour in Retail Outlet, Trichy Region |
Author(s): |
| Akila T , anna university (bit campus) trichy; K. R. Mahalaxmi, anna university (bit campus) trichy |
Keywords: |
| Visual Merchandising, Impulse Buying Behavior, Retailing |
Abstract |
|
This study explores the effect of visual merchandising and its impact of impulse buying behavior of consumer towards a retail store based on how they attracted by window display and stores in mannequins form. The main purpose for this study is to find out the influence of visual merchandising. The study helps to analyze the impact of various variables in impulse buying behavior of consumers. This will also helps to identify the strategies used by retailers to intensify their visual merchandising and to give a plan for further improvements. |
Other Details |
|
Paper ID: IJSRDV5I10426 Published in: Volume : 5, Issue : 1 Publication Date: 01/04/2017 Page(s): 797-800 |
Article Preview |
|
|
|
|
